American Airlines Sues Yahoo Over Trademark Sponsored Ad-Word Violation
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The second suit in the year, American Airlines sues Yahoo! this time over alleged trademark violation through its Ad-Word program.
The program allows its advertisers to buy keywords and display Ads in the sponsored listing on the search engine.
American Airlines had sued Google earlier this year which was settled by the company.
The airline company alleged that advertisers are purchasing “American Airlines” as a keyword to display their Ads on the sponsored listing encashing the goodwill of the company’s reputation of the mark. The company also alleged that the advertisers are driving away traffic that is intended to be for American airlines website.
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